October is always a tough month for me. Not only is it my mom’s birthday month but, it was also the month she died. In two weeks, it’ll be seven years since her death. How coincidental that National Breast Cancer Awareness Month is also October. This year, I’m beyond proud to announce the 3rd annual breast cancer cause-marketing campaign my sister and I created called: BAKE IT HAPPEN™. The premise (like last year) is as simple as it is tasty and fun: Just head over to Bake it Happen and sign up to receive Judy’s celebrated … [Read more...]
Ford Warriors in Pink: The Good Days Project
September 18, 2015 By 3 Comments
So much pink washing takes place during the month of October. Wasting money and time on pink nonsense doesn't remotely save lives! Do you think when a professional football player wears hot pink socks to a game, it directly translates to money donated to breast cancer related causes? Raising awareness and actually raising money are very different. It’s so moving when I meet companies, as well as individuals, who work tirelessly on a mission to raising money for good causes. While I’m excited for the launch of our very own campaign Bake … [Read more...]
