This year, I’m beyond proud to announce the 3rd annual breast cancer cause-marketing campaign my sister and I created called: BAKE IT HAPPEN™. The premise (like last year) is as simple as it is tasty and fun: Just head over to Bake it Happen and sign up to receive Judy’s celebrated recipes: Banana Chocolate Chip Loaf, Black Bottom Cupcakes and Pumpkin Chip Muffins. Then, all we want you to do is to bake these tasty baked goods and share them with everyone, everywhere: at your child’s soccer game at your board meeting at … [Read more...]
Models of Courage: Ford Warriors in Pink
May 17, 2016 By 6 Comments
Did you know that Ford has been in the fight against breast cancer for over 22 years and has raised over $130 million to the cause! In 2006, Ford intensified its efforts and support for the cause when it branded its initiatives Warriors in Pink. You might remember last year when I was introduced to Aimee, a chosen Model of Courage for the Ford Motor Company, who is a breast cancer survivor, culinary school graduate and food blogger too. Aimee's story captured my heart and I was proud to support her. In turn, she helped support my own … [Read more...]
Halloween: Bake it Happen
October 30, 2015 By Leave a Comment
What are your plans for Halloween? Did you know that it's the last weekend of our month-long baking campaign for breast cancer research? What started three years ago as a way to continue to spread my mother's culinary legacy among family and friends has grown exponentially beyond our wildest dreams. From radio interviews to on-air exposure to dozens of writers supporting our efforts, the power of promotion coupled with an authentic fundraiser that simply requires baking sprinkled with some love, has turned Bake it Happen into a huge … [Read more...]
Ford Warriors in Pink: The Good Days Project
September 18, 2015 By 3 Comments
So much pink washing takes place during the month of October. Wasting money and time on pink nonsense doesn't remotely save lives! Do you think when a professional football player wears hot pink socks to a game, it directly translates to money donated to breast cancer related causes? Raising awareness and actually raising money are very different. It’s so moving when I meet companies, as well as individuals, who work tirelessly on a mission to raising money for good causes. While I’m excited for the launch of our very own campaign Bake … [Read more...]
